Documentation / Brand Guidelines

Brand Guidelines

Official assets, colors, and usage rules for the Multiverse identity.

These guidelines exist to keep the Multiverse brand consistent and recognisable across every surface. Please follow them when representing the group in any medium.

Logo

The Multiverse logo consists of a custom mark paired with the wordmark. Always use official files — never recreate either element.

On Dark

Multiverse Logo MULTIVERSE

On Light

Multiverse Logo MULTIVERSE

Mark Only

Multiverse Mark

Clear Space

Multiverse Logo MULTIVERSE
Minimum clear space = logo height ÷ 2
Logo PNG Mark PNG (transparent)

Color Palette

The Multiverse palette is built around a five-color gradient spectrum paired with pure black and white. Gradient combinations are only used in the exact order shown.

Brand Gradient

Amber

Gradient — Position 1

#FFC107

rgb(255, 193, 7)

Deep Orange

Gradient — Position 2

#FF5722

rgb(255, 87, 34)

Pink

Gradient — Position 3

#E91E63

rgb(233, 30, 99)

Blue

Gradient — Position 4

#2196F3

rgb(33, 150, 243)

Green

Gradient — Position 5

#4CAF50

rgb(76, 175, 80)

Black

Primary background

#000000

rgb(0, 0, 0)

White

Primary foreground

#FFFFFF

rgb(255, 255, 255)

Typography

Multiverse uses the system UI font stack. This keeps text fast, crisp, and native on every platform.

Primary Typeface

Aa

Segoe UI

Tahoma · Geneva · Verdana · sans-serif

Heading / 700 Subheading / 500 Body text / 400 — The quick brown fox jumps over the lazy dog. Caption / 400 Muted

Scale & Weights

Role Size Weight
Display clamp(2rem, 4vw, 3.25rem) 700
H1 2rem 700
H2 1.75rem 700
H4 1.25rem 700
Lead 1.25rem 400
Body 1rem 400
Small .875rem 400
Label .78rem 700 · uppercase · 2px tracking

Logo Usage

Consistency protects the brand. Follow these rules on every touchpoint.

Do

  • Use the logo on black or white backgrounds only.
  • Maintain the minimum clear space on all sides.
  • Scale proportionally — never stretch or compress.
  • Use the transparent PNG mark when the wordmark is shown nearby.
  • Download assets from this page only.

Don't

  • Do not recolor the mark or wordmark.
  • Do not apply the brand gradient directly to the logo.
  • Do not place the logo on busy photography without a solid backdrop.
  • Do not add drop shadows, outlines, or effects.
  • Do not recreate the logo in another typeface.

Need something specific?

For bespoke brand requests, co-branding, or press enquiries please reach out to the communications team.

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